Leaf Mobile Subsidiary, East Side Games, Announces Partnership With Tinyrex Games

Our portfolio company LEAF Mobile Inc announces its subsidiary company, East Side Games Inc, has entered into a publishing and IdleKit partnership agreement with TinyRex Games for the global release of three mobile games on iOS and Android

All three games will be developed in-house by TinyRex, leveraging ESG’s proven IdleKit technology, and will be published by ESG. The first game will be based on The Wizard of Oz and is expected to launch world-wide in 2022 with the remaining games to follow shortly thereafter. Terms of the partnership are subject to confidentiality obligations.

IdleKit is ESG’s core software technology. This internally developed proprietary game framework for building narrative driven idle games allows for a material decrease in the typical build to launch timeline for mobile games developed on the platform. This platform is not only utilized by ESG, but is also open to third party developers on a partnership basis.

“This IdleKit agreement with TinyRex is the 5th partnership announced this year and expands our game publishing pipeline with the addition of 3 new titles for 2022,” said Darcy Taylor, Chief Executive Officer of LEAF. “TinyRex’s leadership brings rich industry experience as independent game developers to this partnership and we’re excited to see their fresh take on the timeless story of Wizard of Oz as their first game on the IdleKit platform.”

TinyRex co-founder Kenny Huang says: “Wizard of Oz is a beloved tale as old as time, or at least 120 years old according to our lawyer. We plan to bring a whimsical, enchanted, idle-genre bending game to Wizard of Oz fans that will take them down the yellow brick road into the magical land of Oz.”