Blue Star’s Dynasty secures three multi-year partnerships

Post date Apr 2022

Dynasty Esports, a portfolio company of the investment firm  Blue Star Capital, said its investee company, a leading esports platform, has secured three multi-year partnerships.

Dynasty Gaming & Media Pte Ltd (“Dynasty”), a mass-market Esports Portal Management (EPM) Platform, has secured these additional partnerships with large-scale organisations.

Under the first partnership, a Dynasty-built and managed platform was launched to millions of customers in mid-February with Malaysia’s leading telecoms operator. Despite being in its preliminary stages, the platform has seen significant registered and paying user traction.

A second partnership agreement has been signed with New Zealand’s largest telecom company which is said to have ‘a dominant market position and premium brand presence.’

In addition, a third multi-year agreement has also been secured with a market-leading Indian group that is operating within the digital payments, sports, and media industries, respectively.

Under the latter agreement, Dynasty’s platform will have access to this group’s 330 million customer base and will see the unveiling of its NFT Marketplace which is now integrated within its platform ecosystem solution. Dynasty expects both platforms to launch this quarter.

Dynasty said all three partnerships contain both fixed licence fees and managed services revenue share. While the Company’s initial commercial model was based on collecting monthly licence fees over a minimum 24-month contract – a typical ‘SaaS’ model, moving forward, all agreements will see it supporting its partners with a managed service solution.

Dynasty said it will provide dedicated in-country resources, ‘working exclusively with partners in all areas of engagement and monetisation, to help fully maximise commercial outcomes.’

Under the new hybrid model, the Company has seen a significant portion of all platform revenue generated, in addition to licence fees. Dynasty expects its revenue share to contribute to more than 85% of its overall revenue mix within the next 12 months.

In recent weeks, Dynasty has moved into a new global development centre in the heart of Kuala Lumpur’s tech hub (KLEC) to support its growing portfolio of partners, it stated.

Here, it said it will continue to develop its product offering ‘to incorporate further high-growth revenue streams such as Play-to-Earn Gaming (P2E), Web 3.0, and AI Learning & Academy.’

Matt Lodge, Dynasty’s CEO commented: “It has been an incredibly exciting and productive time for the business. The global gaming market was valued at more than £150 billion in 2021 and is expected to grow to around £260 billion per annum within the next 5 years.”

There are now more than 2.7 billion gamers globally, with gaming overtaking social media as the largest consumption of screen time in most markets. Dynasty has invested strongly in truly world-class people and technology during these past 12 months and by enabling our partners to participate within this booming and hugely valuable industry to become the default “Home of Gamers” in their respective markets, Dynasty is now well positioned for future growth.”

Derek Lew, Chairman of Blue Star Capital said: “These agreements demonstrate that the team is executing its strategy, and reinforces our belief of the growth opportunities that lie ahead for Dynasty. From a Blue Star perspective, I am also particularly pleased that they have numerous options open in terms of how they continue to scale the business globally.”