Blue Star Capital’s Guild Esports launches event in partnership with Samsung

Post date Nov 2021

Guild Esports has launched a gaming corner at the high-end department store Selfridges London in partnership with Samsung Electronics UK Ltd until the end of December 2021.

Guild, which is co-owned by David Beckham and the first esport organisation to have listed on London’s stock exchange, has launched the #GuildGang event in order to celebrate the launch of Samsung’s Odyssey Gaming Corner pop-up experience in the department store.

Running from 29 November 2021 until the end of December 2021, gamers can play fan-favourites like Rocket League and Minecraft, the company announced on Monday.

On 7th December 2021, the public will get the chance to watch Guild creators in action over a series of live tournaments and meet and greets. In particular, the group’s #GuildGang heroes Nihachu and Harrie Silver will battle it out in the Minecraft universe and Rocket League.

The Samsung Odyssey Gaming Corner features two Odyssey Neo G9s in a custom-built area, each with immersive 1000R curvature and Quantum Mini-LED technology, “as well as dual 55″ monitors for a competitive edge, just like those enjoyed by esports professionals.”

‘A dedicated ambassador will be on hand to guide throughout the run of the Samsung Odyssey Gaming Corner to advise on all available Samsung products that deliver flawless and smooth gameplay, irrespective of whether you’re a Pro or not!’ Guild Esports detailed.
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In its half-year results to 31 March 2021 released in June, Guild Esports said it was on track to achieve its first-year sponsorship revenue targets as revenues continued to grow strongly.  

The esports organisation co-owned by David Beckham hailed its position as the First esports team’s organisation to list on the LSE, which executed whilst raising £20m in the process. 

At the time, the Company stated that its new business pipeline ‘continues to be robust’ and that it is currently in discussions with potential new sponsors to sign further deals for its core inventory (being main shirt partners, HQ naming rights, academy sponsors and regional partners), as well as exploring opportunities for strategic partnerships and content deals. 

Guild Esport’s investors include London-listed Blue Star Capital. To date, the investment company, which is focused on investing in new technologies, has invested around £0.706 million in Guild Esports, and holds around a 5.95% of the issued share capital of Guild.  

Guild was admitted to the Official List and started trading on the standard segment of the London Stock Exchange in October 2020 to take advantage of the growing esports markets.  

Blue Star says the esports market is experiencing significant growth. In 2020 it was estimated at c.495m viewers and is projected to reach around 646 million viewers by 2023.   This is expected to result in revenues growing over the same period from $950m to $1.60bn.